Andertons Music Marketing events

Create devised a marketing campaign for Andertons Music Store for the relaunch of their store. The campaign involved an experiential Andertons branded gorilla drumming along to some classic rock tracks (in the style of the Dairy Milk advert) on a branded truck. This was toured around Guildford on days leading up to the launch, creating interest and plenty of online content and traffic to their Facebook site.

The instore launch involved musical lookalikes promoting the store, with a huge crowd outside to watch a performance by Navi as Michael Jackson. Inside there were more surprises such as this jam between ‘Slash’ and ‘Lady Gaga’

The event culminated in a party at The Boileroom music venue with more performances and an all star staff jam onstage. The event was covered by local and regional newspapers.


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